How to make a product launch video with Claude

To make a product launch video with Claude, copy a launch scene from Scenes, tell Claude your product name, its one-line promise and your colours, and render it with npx hyperframes render. You get an edited launch film without a timeline or a motion designer.

The Product launch scenes include fast hero films cut on the beat (the Scenes launch films themselves), a luxury product light sweep, a gold line brand reveal and a logo built from shapes. Each one is the HyperFrames code plus the full prompt that made it, so you can see exactly how it was asked for.

A brand launch video needs very little copy: what it is, who it is for, one proof point and where to get it. Write those four lines first, then give them to Claude.

Scenes to start from

Step by step

  1. Open the One sentence. A whole film. scene and copy it

    Open One sentence. A whole film. in the Scenes Library and press Copy prompt. You get the prompt that made the scene; Copy code gives its HyperFrames code. Browsing is free, and free accounts can copy 2 scenes a day.

  2. Paste it into Claude or Claude Code

    Paste the prompt into claude.ai or the Claude app to see the scene build as a live preview. For an MP4 you need Claude Code: paste the prompt there, or set up the Scenes skill once (see Docs) and pull the scene into a folder.

    node ~/.claude/skills/scenes-library/pull.mjs saas-hero my-launch

  3. Change the words in plain English

    Give Claude your four lines: "product: Ledger, a budgeting app for freelancers. Promise: know what you can spend. Proof: tax and bills set aside automatically. End card: ledger.app. Colours #111827 and #22C55E".

  4. Add your screens or logo

    Put screenshots or your logo in the scene folder and ask Claude Code to use them in place of the sample product.

  5. Check it and render the MP4

    HyperFrames renders the MP4 on your own computer, free, as often as you like. You need Node.js installed. Check first: it reports anything off-frame or broken.

    npx hyperframes check my-launch
npx hyperframes render my-launch

Questions

Can Claude make a product launch video?

Claude can build and edit the scene from a prompt. Claude chat shows a live preview; Claude Code with HyperFrames renders the MP4.

Is it free?

Browsing and previewing every scene is free, and free accounts copy 2 scenes a day. The render is free because HyperFrames makes the MP4 on your own computer, with no watermark on the video.

Can I use it in ads or for a client?

Yes. Scenes can be used in your own and client videos, commercial use included. You can't resell the scenes or prompts as templates.

Do I need After Effects?

No. Scenes are HTML, CSS and JavaScript (HyperFrames code). Claude edits them from plain English and HyperFrames renders them to MP4. You never open a timeline.

More