Paper collage stop-motion launch
A paper collage stop-motion product launch in 9:16: a cut-out can, magazine-letter headline, flavour cards and a red stamp. Copy the prompt into Claude.
A cut-out can slides onto a kraft-paper desk and is taped down. A magazine-letter headline snaps in word by word, paper props swap places around the can, and three flavour cards are dealt and flipped to show price stickers. Everything moves at 12 stop frames a second.
Change the brand name, the three headline words, the small line on the can, the can size, and each flavour name and price just by asking Claude. The 1080x1920 format suits TikTok, Reels and Shorts drink launches, menu teasers and shop promos.
Use it for
- Drink launch for TikTok or Reels
- Flavour and price menu teaser
- Handmade-look product announcement
Specs
- Length: 15 seconds
- Format: vertical 9:16 (1080x1920), 30 fps
- Built with: Three.js in HyperFrames
- Category: Product launch
What happens, beat by beat
- 120 BPM grid: one beat = 0.5 s = 6 stop frames. Compute sf = floor(t * 12) and drive everything from sf. If sf hasn't changed, skip the render: held frames are identical.
- Each piece has a rest pose and moves {land, n, to, arc}: it lands on a beat stop frame after n frames of travel, using fixed overshoot profiles (3 frames: 0.4, 1.06, 1; 5 frames: 0.1…
- Boil. Resting pieces jitter a fraction of a millimetre and about a degree from a seeded hash on twos; moving pieces every frame. Camera, lamp and grain also change once per stop frame.
- Deterministic: seeded PRNG and hash, no Math.random. One paused GSAP timeline on window.timelines["main"] calls render(t).
Light, camera and finish
- Warm key lamp upper left (about 40 degrees up), 2048 PCF shadows with the box following the camera target, weak cool fill from the right, warm hemisphere ambient. Lamp flickers…
- Rostrum camera tilted 9 degrees on a Catmull-Rom path through [stop frame, x, y, distance, roll] keys: wide on the headline at 75 cm, onto the can for the swaps…
- One finishing pass: tilt-shift disc blur toward top and bottom, vignette, slight warm grade, grain reseeded per stop frame.
What you can change
- Expose as composition variables: [brand], [headline words], [can line and size], [flavour names], [prices], [call to action] and every colour. All art is drawn from…
How the prompt opens
Make a 15-second, 9:16 (1080x1920) product launch in hand-animated paper collage, rendered at 30 fps but animated at 12 stop frames a second. A cut-out drinks can slides onto a kraft-paper desk and gets taped down, a magazine-letter headline snaps in word by word, paper props trade places around the can, three flavour cards are dealt and flipped with price stickers, then a gust blows everything off the desk except the taped can, and a rubber stamp prints the call to action in red. The example is an invented cold brew called [brand, e.g. KOLA]; swap in your own product, words, prices and colours.
The full prompt runs 1,095 words. Copy it free (2 a day) from this page.
Copy the prompt into Claude, or pull the scene into Claude Code and render the MP4 on your machine: how it works.