Sneaker Smashes Through Black Friday Type
A 3D sneaker smashes through giant neon type in a 9:16 Black Friday ad, then the price shatters. Copy the prompt into Claude and edit the words and prices.
A giant hook word fills the frame in neon, and the sneaker's toe has already pierced it, with shards flying as the shoe drives at the lens. It weaves in front of and behind oversized words, then a hang tag flips to the new price while the old price cracks and falls away.
Change the hook word, brand, product name, old and new prices, percent off, tag words, offer lines, date card label and drop date. Built for 1080x1920, it suits TikTok, Instagram Reels and YouTube Shorts sale ads, and a 12-second length fits a story slot.
Use it for
- Black Friday sneaker sale ad
- Product drop date announcement
- Vertical Reels price-cut promo
Specs
- Length: 12 seconds
- Format: vertical 9:16 (1080x1920), 30 fps
- Built with: Three.js in HyperFrames
- Category: Product launch
What happens, beat by beat
- 0.00 to 2.00, hook. Frame 0: [headline, e.g. DROP] fills the frame in the accent, and the toe has already pierced it. The shoe drives at the lens; hole shards fly past the camera, defocused, gone…
- 2.00 to 3.25, cut A. The brand name as a wall angled 35 degrees. The shoe slices through it, toe in front of the first letters, heel behind the last, as a low camera orbits.
- 3.25 to 4.45, cut B. High three-quarter front on laces and tongue; a hang tag reads [Was] [$140], the product name soft behind. Slow push in.
- 4.45 to 6.00, cut C. Giant old price behind the shoe. At 4.85 it cracks and its shards tumble out of the bottom with gravity; the new price [$99] slams down from 1500 px above in…
- 6.00 to 7.50. [Members get] on a back plane, [early access] on a front plane, planes drifting at different speeds; the shoe rises about 290 px and turns 28 degrees between them.
- 7.50 to 9.00. Match cut on the still-turning shoe: [Black Friday] in front, [only] 900 px tall behind, the shoe's shadow falling on it.
- 9.00 to 10.50. [Drops] label, [Fri 27 Nov] on the front plane (never covered), [9am] behind. The shoe spins down 320 degrees and lands under the time, overlapping only its foot, with a damped bounce.
- 10.50 to 12.00, CTA. Shoe lifts to a hero pose. HTML end card: brand in spaced mono plus product name, grey old price struck by an angled accent bar, new price about 400 px tall slamming…
Look
- Black void, faint radial lift, vignette, fine grain. One neon accent ([accent, e.g. #C8FF1E lime]), off-white type ([ink, e.g. #F3F1EB]), graphite upper ([shoe colour, e.g. #3B3E44]) with a white midsole…
- League Gothic, stretched vertically and fitted so every line has the same 1000 px ink width. Space Mono labels, Inter for tag, pills and end card. Text appears on its…
How the prompt opens
Make a silent 12-second, 9:16 (1080x1920, 30 fps) Black Friday product ad. A real 3D sneaker punches toe first through giant neon type, weaves in front of and behind oversized editorial words, a hang tag flips to the new price as the old price cracks and falls away, and it ends on a date card and call to action. The example is an invented running-shoe brand called [your brand, e.g. STRIDE] selling [your product, e.g. Aero 01]: swap in your own words, prices, date and colours.
The full prompt runs 1,106 words. Copy it free (2 a day) from this page.
Copy the prompt into Claude, or pull the scene into Claude Code and render the MP4 on your machine: how it works.