Watch movement crest logo reveal
A watch movement logo reveal: brass gears build a shield crest, then a lacquer face locks over it. Copy the prompt into Claude and render your own MP4.
In macro, brass and steel watch parts fly in and seat on a shield-shaped mainplate. The train starts ticking, the camera pulls back to the full crest with a recessed monogram, a final tick lights the letter, and a black lacquer face screws down over it before the wordmark is engraved beneath.
Change the engraved wordmark, gilt brass colour, ruby jewel colour, lacquer face colour and backdrop glow. The 16:9 sting fits watchmakers, heritage and craft brands, and works as a video opener, an about-page header or a closing brand slate.
Use it for
- Watchmaker brand intro
- Heritage brand logo sting
- Craft studio end slate
Specs
- Length: 9 seconds
- Format: widescreen 16:9 (1920x1080), 30 fps
- Built with: Three.js in HyperFrames
- Category: Logos
What happens, beat by beat
- 0 to 1.75 s, assembly in macro. Level close camera sliding slowly on one mesh point. Wheels seat, drop onto arbors and mesh one after another. Only the parts streak; keep camera motion out of the…
- 1.75 to 2.5 s. Escape wheel, the mirrored wheels on the other side, pallet fork and balance land. The camera swings to the balance, its blur fading in.
- 2.55 s the balance is released; 2.70 s first tick, then a tick every 0.30 s.
- 3.10 to 3.85 s. A fast, eased 0.75 s pull-back to a big framed shield.
- 3.85 to 5.10 s. Slow push. Every tick gets a tiny camera push-in and a small glint that walks round the shield's polished bevel.
- 5.10 s, the lock. Final tick: the recessed letter lights from below as a crisp hot edge with light leaking between the teeth, every jewel flashes, the camera kicks in and springs back.
- 5.15 to 6.20 s. The face starts behind the plate's plane off-screen right, rises over the plate on a Bezier path, decelerating while it rotates in-plane from -75 degrees to 0 and levels from a 35…
- 6.25 to 7.30 s. The wordmark is engraved left to right behind a white-hot burin line, then cools to brass.
- 7.5 to 9.0 s. Clean, centred hold with a 1.4% push. The lacquer reflection drifts and a glint runs along the wordmark. Lockup: shield above, wordmark below with 1.5 cap heights of air.
Materials and light
- Brass and steel wheels: MeshPhysicalMaterial, metalness 1, anisotropy 0.82 with a radial anisotropy map so every wheel shows a propeller-shaped highlight; separate mirror-polished material on the bevels.
- Plate: dark blackened steel with procedural perlage: overlapping jittered spots of circular graining, 0.08 units across, stepped at 0.7 of a diameter, encoded as an anisotropy direction map only (no…
- Glowing letter: an emissive term driven by a signed distance field of the letter (union of boxes) in the floor's shader: a hot edge inside the recess plus a dim…
- Face: [face colour, e.g. near-black #08090b] lacquer with clearcoat. Add a soft softbox band fixed in world space in the shader, so the face turns through it as it lands.…
- Environment: a PMREM bake of a dark studio of emissive cards (warm softbox top left, cool strip right, warm kicker, front fill, back rim, a long low band for grazing…
What you can change
- Expose as variables: [brand name], [metal colour, e.g. gilt brass #ebc47e], [jewel colour, e.g. ruby #d4122e], [face colour] and [backdrop glow, e.g. warm brown #4d2e17].…
How the prompt opens
Make a silent 9-second, 16:9 (1920x1080, 30 fps) logo sting in Three.js. In macro, brass and blackened-steel watch parts fly in and seat onto a shield-shaped mainplate, the train starts ticking with real gear ratios, the camera pulls back to reveal the shield with a recessed [monogram letter, e.g. H] at its heart, a final tick lights the letter, a black lacquer face screws down over it, and [your brand name, e.g. an invented watchmaker called HOLLOWAY & SONS] is engraved beneath in brass. No hard cuts, no fades to black.
The full prompt runs 1,100 words. Copy it free (2 a day) from this page.
Copy the prompt into Claude, or pull the scene into Claude Code and render the MP4 on your machine: how it works.